Interesting quote from a Wild Tangent sponsored market research report (http://www.wildtangent.com/whitepaper/) on their web site:One of the most fascinating facts about the online casual gamer is the breadth of the demographic. Popular sites such as Yahoo! Games, Zone.com, and pogo.com regularly report that their user base is split equally between the genders. Even more amazing is that casual online games have managed to expand the gamer demographic, with ages ranging from early teens to senior citizens. In many cases, these gamers would never dream of playing a console or CD-ROM.based PC game. Not surprising, despite logging hours each week in cribbage or pool tournaments, many who enjoy these casual games do not consider themselves gamers - in part because the stereotypes addressed earlier still persist in the marketplace. Yet, the fascination and appeal of this new medium of games - which blends familiar and much beloved gameplay with socialization aspects - have clearly touched a new demographic of gamers. Additionally, the viability of Web-based 3D graphics and animation technologies has lured many console and PC gamers to the Web to play more advanced online games. In short, the once large gap between niche hardcore gamers and casual gamers is rapidly closing.David