I thought some people might find this interesting...

For July-Sep sales period Aargon deluxe sales accounted for 72% of the Aargon related income. The rest was level packs and hint guides. Hint guides and level packs are less expensive especially when bought with the main program so that accounts for a higher percentage of customers opting to purchase an add-on.

Approximately 30% of people buying the game also bought a hint guide. One level pack sold to approximately 16% of people and the other approximately 30%.

These are amazing percentage sales figures, bearing in mind that the info page for the games doesnt give any screens of the level packs or hint guides.

Do you promote the level add ons and hint guides within the main demo?

Alfie

Yes the demo promotes the level packs in that there's a level pack button you can hit and it brings you to a buy screen. The add-ons are also promoted when you buy the game. That is... when someone selects to buy aargon they're taken to an upsell screen which suggests adding a level pack or hint guide at a discount.

I saw the upsell screen when someone goes to buy.

I wonder if they are impulse purchasing, like at a supermarket checkout? The proposition is good because you are offering them a massive 40% discount there and then.

I have just looked at that page again and you dont have the 30 Day mOney Back Guarantee button on it. Including this on the page may even improve upsell.

Alfie

Yeah there's really no end to the number of things I need to do on the marketing/business side of my business. Unfortunately I'm not terribly motivated to do that kind of work. Editing web pages and doing sales experiments and mailing press releases is pure torture for me.