Hi,

We are looking now for all possible ways to wide our audience.
So, my questions are:

1. Has anybody tried bulk email serivces?
2. Does it have any commercial sense?
3. Is it safe for our company? - from one side all of them say that their subscribers opt-in and emails are going from them from another side email would be written by our company and contain all our data (site, email, etc.) If I'd receive kind of this email I'd probably address all issues to the author of email not to service...

Any additional comments you can give would be welcome and appreciated as well.

Thanks,

If you're referring to spam, then it would be a very bad idea, in my opinion. If people opt-in for the email, then it would be a great idea; many people do newsletters and the like now. But don't send people mail if they didn't ask for it, that would just backfire.

dont even think about using spam of any kind to promote anything!

>dont even think about using spam

Not really!

I'm refering to some service like this one below:
http://www.myopt.com
Please note - no any advertising! That's just first in row I was able to find.

Your opinions?

Thanks,

still seems a bit grim. do people really want emails telling them about a game? its not as if there arent enough websites on games.
I'd spend the money on google adwords or paid placements on listing sites.

We are using Google adwords and paying for advertisements at some sites. :)

Google adwords is working so-so.

Paid advertisements are not working almost at all - at least not for our games. Backward one of our succesul affiliates rejected an idea to receive money for advertisement had chosen to work on affiliate basis. :p

Speaking about emails. Yes, you're right cliffski and that's exactly of wait I'm afraid. What if peoples receiving emails will interpret it as spam - we personaly had no permission from the to send our news.

But i absolutely disagree that people don't like to receive emails about games! Our own customer's email base is very small. But more than half of them had ordered our new games from the time of last newsletter!!!
And of course I'd like to publish our news for example at Big Fish newsletters with their million subscribers.

So, this obviously should work in common.
But I'm really not sure on my concrete questions above.

Thanks,

Just my opinion, but myopt.com looks dodgy. I think you're probably better off building up your own mailing lists (and if you want to use a service for that, try Yahoo Groups or Topica or the like) but it's a slow process. If you need to see results now, try getting yourself mentioned on a major gaming email newsletter.

Also, you don't necessarily need huge newsletters, just highly targeted ones. You said that 50% of your customers bought your new game after your newsletter, that's the sort of highly targeted mailing list you want! 50% sounds like a great conversion ratio, well done.

we personaly had no permission from the to send our news
I think that's the key - get explicit permission, or it's a risk. Before looking at this, see if there are other marketing methods you can use to better effect instead.

Originally posted by SyneRyder
you don't necessarily need huge newsletters, just highly targeted ones. You said that 50% of your customers bought your new game after your newsletter, that's the sort of highly targeted mailing list you want!

Well, really I'd choose the huge list of highly targeted ones. :D

50% - really that just gives us the feelings that our games could be interesting to somebody else and pushes us to marketing initiatives. :-)

Saying simply we're ready to have 15% conversion rate with 10 times bigger mailing list. :D

Anyway, thanks a lot for your opinions!!!