I just got contacted by an individual working for http://www.e-hitz.com/

Has anyone ever tried a service like this before? Do these things work?

sounds a bit dodgy to me. How exactly do they achieve this? surely targeted advertising would be better. You want sales not hits, hits just means expensive bandwith usage.

Originally posted by Cosmic Geek
Has anyone ever tried a service like this before? Do these things work?
give me your money, i will explain it to you :p

Got two emails from them/him,too.
The first one was:
"What areas do you sell to?
the entire U.S.?"

strange form...

All traffic is delivered via full size exit windows in our network with at least 80 – 90% unique visitors. Traffic comes from re-directs and pop-unders (not anoying pop-ups).

Do your research: A popunder (or popup/exit window) registers as a visitor. It isn't a vistor, of course. People just close/ignore it most of the time.

You can take a service like that (assuming they are legit, and this one is questionable) but you have to take visitors to be equal to CPM. So 10,000 'visitors' is really just 10 CPM. If you are paying 25 dollars for 10 CPM you are paying 2.50 CPM for a popunder ad. Is that extremely high? No, but what gaurentee do you have that it is even remotely targeted.

Hope you have a better understanding of it.

Joseph Lieberman

im unfamiliar with that term. Does CPM mean purchases made?

I got that exact same email myself. I got excited cause I thought it was my second customer.

Im confused. I went public, made my first sale my first day of business, but never made a single sale after that.

Ah well, hopefully my download.com listing tomorrow will outdo anything that this company could bring me.




formfarbeminze, where do I send the check?

CPM is a web advertising acronym, meaning "cost per thousand" (I guess the M is the Roman numeral, rather than being short for Million). It just means how much does it cost to get 1,000 deliveries of your ad (also known as an "impression").

CPM is indeed cost per thousand impressions of an ad.

To determine an ad's value:

Take average click through rate (CTR) for a given ad (industry average is 1%). Multiply by your visitor-download ratio then by your sellthrough rate (IE: 20% of visitors download, 1% of downloaders pay.) This will give you how many impressions it takes per sale.

Just using arbitrary numbers...

So, if 1% click and 20% download and 1% pay... (.01*.01*.2=.00002). To get 1 sale it would take 50000 impressions in this scenario.

At the price of 2.5 CPM that would of course be 125 dollars spent for 1 sale.

Now, of course, all those numbers are variable. A well targeted, a well produced, or a well placed ad could have higher CTR. A strong website and solid interesting product could have a higher download rate. A fun, well produced, and 'valuable' product could have a higher sellthrough rate.

You will be hard pressed to turn 2.5 CPM into a profitable ad venture.

Knowing these numeric values is about 25-30% of the entire job of a good marketing strategy. Using them you can make good judgements about all types of ads and publicity. They are the first steps in the building blocks of about a dozen other values that are important. (and a dozen values based on those dozen of less importance)

Joseph Lieberman

Cosmic Geek, send the money 2 marketing@dragonclawstudio.com :)

seriously, he mentioned a keyword: "marketing strategy". to sell any product successfully you need a strategy to do so. then, after having decided about the HOW you will know WHAT you have to do, and can decide with ease, if you need a website or pop-under adds at all. :cool:

just my 2 cents of thinking