I'm looking far ahead at this point but this has been on my mind for quite some time...

I've seen two separate ways of marketing your games (products) online.

The first way is a one-page advertisement that is just a connected page to your overall company site with the same consistent style as the main page. Much like Dexterity Software does with their games. On this one page you have everything from a description, free download link, buy link, screenshots, features, and what people have said about the product.

The second way is a complete unique website design directly around your product. This includes a new design that resembles the product in some way, main links to several pages such as (about, screenshots, features, downloads, news, related links, awards, etc...) Much like Davidrm's The Journal.

I've been wondering which style I should choose in the event where I am ready to release my game. Is there a noticeable difference in sales in either? I’m looking for the pros and cons of each.

I also thought about designing my company page that listed all of my products with a "more info" link about each, which would take the user to a description page much like dexterity's with all the same features. But then also add a "view website" link on that which opens up in a new window, a completely different designed website that is dedicated to that product.

But in all honesty, I should have a reasoning for doing so, a goal that the website would help me to reach, which would be "sales". But do you believe a dedicated product website would help increase sales, alongside a simple product description page?

Thanks.

a good designed website is a lot off work in itself i think. so it depends on your product: is it worth the extrawork? what other games are you planning to release? are they targeted to a similiar audience? how "big" is you game? will it have mod-packs, expansion packs etc? these are the questions that come into my mind.

so it depends on your product: is it worth the extrawork?

Well, that depends also on the benefits of the product having its own entire website or just an advertisment page on the company site. I'm wondering if there is any benefits for the product to have it's own website? I don't mind the extra work in designing a website, since I'm a graduated professional website designer. I'm just curious whether there is a benefit? Or would the extra website distract visitors from the other games listed also?