Hi,

Why Dexterity Software strictly focused on games, like said on the FAQ?

Do you feel the market more challenging?
If you feel the market more challenging,
Why do you feel it more challenging?

Thanks.

Pierre.

Because there customers are casual gamers, especially interested in casual games (for all ages), mostly games where you must think logic to solve a problem. This can be find in the games like Aargon, Stockboy, Fitznik, Dweeps, etc. However you won't be rich in the short term. But in the long term (couple years)it's possible to earn a living with th0e profits. However there isn't any guarantee for this. There are developers who made a good looking game and also market it well, but after years the profit is still not on the level to live from it. Also the games appear for the casual gamers and are nice to play. So a good product and marketing isn't a guarantee to succeed, to live from the profits. So I can only say to do your best.

The simple answer is this: If we were to expand into publishing other types of software now, we'd dilute our focus and spread ourselves way too thin, and that would likely prove to be fatal.

Speaking to the question of "Why would someone set out to publish games?” no one sets out to pick a "challenging" way to make money. They set out to find a good way to make money doing something they love. The retail games industry is big business; almost as big as Hollywood, ironically the majority of retail games target a relatively small segment of the market of people who play games. The vast majority of retail games target men from the early teens to mid 30’s who have really fast computers and enjoy violent/action games. This leaves a big opportunity for someone who wants to make money developing games to sell games to the people who don’t fall into the retail gaming market segment.

There are far more people who play games casually then there are people who keep their machines on the cutting edge of technology so that they can play the latest retail game. Focusing on the segment of the games market that is largely ignored by retail is a very smart thing to do. There are a lot of consumers out there whose needs aren’t being met by the retail gaming industry. This is a void that the Indie Game developer can capitalize on relatively easily.

It is challenging to make a successful game, as we all know from Steve’s articles it's an iterative process that takes time and energy to build momentum. From what I’ve herd though, from some of the older shareware game developers out there is that they've yet to see the ceiling on how much money their games can bring in each year.

In short making games is challenging, but the casual gamer market is not a difficult or challenging market. There's little competition from the big well-funded studios and there's plenty of consumers with money waiting for the types of games they like to play. Finding and meeting the needs of those consumers can sometimes be a challenge, but no more challenging then building a different product for any other market.