Have a look at this local article.. unbelievable!!!

http://www.timesofmalta.com/core/article.php?id=154826

"This is all about marketing and getting people to talk about it."

It's obvious, isn't it? How could anyone make such a big deal out of that?

And... so what? There is Nivea stuff "for woman" and Gilette "for woman"... apparently it's totally wrong. "Sexism!", I say. I would so like buying a pink shaver (haha), but I'm not allowed to do so, because there are some lines of text, wich explictly "forbit" that.

Jesus. And I had forgotten paying my brain damage insurance last month.

Blimey, that took a long time to reach you!
Funny thing is these do-goody legislator twits have got completely the wrong end of the stick. The whole advert appeals to women.

Cas :)

That's exactly it! Yorkie was traditionally marketed as a macho chocolate bar due to its chunky size (women would rather eat a more petite bar to feel less guilty, health-wise).

The "It's not for girls" campaign is actually very toungue-in-cheek and is specifically targetted at the female market.

As Scott Adams once said: Never under-estimate the power of stupidity :)

While I have no interest in Yorkies, I bought one and shipped it home to the states for my family purely because of the "It's Not For Girls" thing... ('Look at these silly Brits!') :)

But, the article said they were imported from Malta. So shouldn't it be the silly Maltese?

No, it's imported TO malta, from the UK.


".... the commission wishes to see the quote 'it's not for girls' off the chocolate wrapper but we do realise that this is an imported brand and is marketed as such in the UK," Ms Bugeja said.

Oh, I see, it's from a Maltese newspaper...

No one seems to complain about "Diamond" car insurance for women only because theyre "better drivers". hmm.....

Oh the shame! But we're not all like that! Some of us have more than half a dozen neurons functioning, honest! :)

Originally posted by Reanimated
No one seems to complain about "Diamond" car insurance for women only because theyre "better drivers". hmm.....

Women aren't better drivers, they just drive slowly and take speed limits, traffic lights and one-way signs too seriously! ;)

My mother has relatives in Scotland, and when we were visiting there a couple years ago we were addicted to buy the candy because it is way better than the stuff we get in the USA. Well, we were addicted to it before that because her relatives would always bring it for us when they came here as well.

Irn Bru is also very good too, why is it that all the good candy and soda is in Britain? lol

I thought the "Not for girls" thing on Yorkie's was kind of funny, and thought that if, say, hershey did that with their chocolate bars in the USA that people would have a fit, even though it is just supposed to make it sound big and tough, and be somewhat funny.

Originally posted by compumatrix
Irn Bru is also very good too, why is it that all the good candy and soda is in Britain? lol

Argh, Irn Bru is the evil I tell you. Smells like cow's pee and I bet the taste isn't too different (never tried cow's pee)

It helps that British chocolate has less *wax* in it than American chocolate. :)

This is most noticeable when you eat the same candy both places - or better, the ice cream version. American Ice Cream Snickers, okay. British version - YUM!

(Also nice for your pocketbook, the fact that there are tons of cheap store-brand versions of those candies, which taste perfectly fine as well. I may be down on British food in general, but they have no problem with candy.)

My biggest British food gripe - CEREAL.

i have to admit that when 'browsing' chocolate recently i passed on the yorkie because of its stupid 'not for girls' symbol on it. I havent seen any ads for it, but i hate pointles marketing 'angles' like that. Its chocolate for christs sake, dont tell me who should eat it!!!

I think it's both funny and original!

Oh.. and if you felt like giving it a miss you're putting your maleness (assuming you're a guy anyway) into question! ;)

Speaking of which, the funniest Yorkie advert IMO is the one with the rugby coach handing out Yorkie bars to his players except the one complaining that the grass stains won't come out of his gear! Awesome!

Argh, Irn Bru is the evil I tell you. Smells like cow's pee and I bet the taste isn't too different (never tried cow's pee)

This is clearly wrong. I can only imagine you didn't try the proper Barr's 'Irn Bru' and instead had some inferior 'Iron Brew' rip-off, which do generally taste like acid.

Irn Bru is the Scottish national hang-over cure and I recommend having a couple of cans in the fridge if you are going to have a heavy night.

Oh, and don't ever spill it on a light carpet that you want to keep!

SC

My biggest British food gripe - CEREAL.

What about the cereal? Is British cereal not so good?

As for the "not for girls" thing, one thing that you can say for the Brits is that they are usually very good at being able to tell when something is meant to be a joke and taking the piss out of itself.

hmm... chocolate.

Chocolate used to be a hobby of mine until I became a penniless indie.

It's mostly that British cereal tastes seem to completely overlook the one and only thing I like in cereal - good, crunchy, non-sugar-coated corn.

Best American examples - Corn Chex, Crispix. Also some Quaker corn pillows thing that I can't remember the name of. And Kix, to a lesser extent.

There *is* a British version of Crispix, but it's a completely different shape (it's Chex-shaped!) and it's COATED WITH SUGAR.

I hate sweetened cereals, I've never been able to eat them. Don't like the way it makes the milk taste. :)

Brits do have Cheerios and Corn Flakes, which are edible but not very tasty. And they have some strange "healthy" cereals of their own. But for the most part they seem to have a stronger taste for sickeningly-sweet than I do.

Similarly, my favorite Ben and Jerry's ice cream flavor (Chubby Hubby) is discontinued in the UK because it didn't sell well here - the Brits prefer dreadful caramel and marshmallow to a nice interesting chocolate peanut butter pretzel mix.

Did you say "chocolate peanut butter pretzel" ice cream?
And they don't go for that? Madness...

No B&J's in Japan? Chubby Hubby is vanilla with fudge ripple with peanut butter with chunks of chocolate-covered-pretzel. It's delicious. :)

Cut it out all of you! I'm trying to go on diet here! :)

Yea, stop it. I'm trying to find a place that'll deliver Ben & Jerrys on a Sunday night. Sainsbury's can't deliver till Tuesday.

I may have to leave the house to get some.

This is similar to the Spiderman 2 ads on baseball bases campaign. Sony offered an outrageous low amount to the MLB to place the advertisements on, and of course, the MLB declined. But the talk of Spiderman 2 was on every sports network.

Declined? I heard they originally agreed and then dropped the idea under fan protest...

Yes you're correct. The MLB did indeed get paid. So in reality, both companies won.