What's considering a good closure rate (people who buy / people who go to your buy page)?

Specifically, I'm looking at the Hits vs Sales report on the Plimus control panel.

Well closure rate means nothing :p
For example CR of my game USM is a good 5% (5 out of 100 users buy the game) but I sell much more of my game UBM that has a CR of 2% ... :)

And the CR isn't related with downloads (I still have more downloads of USM than UBM!).

Well closure rate means nothing
For example CR of my game USM is a good 5% (5 out of 100 users buy the game) but I sell much more of my game UBM that has a CR of 2% ...

And the CR isn't related with downloads (I still have more downloads of USM than UBM!).

That makes no sense to me! :p

If your CR of USM is 5% AND you get more downloads then you should get more sales than UBM (sCR of 2% and fewer downloads).

I'm confused but then I've just got back from the pub so it's probably me :D

No, as I said, even if I get 10.000 downloads of USM, I could have only 100 people going to the buynow page and 5 of them buying it.

While I could have 1.000 download of UBM, 500 of them going to buynow page and 10 of them buying it (the 2% CR out of 500 visitors).

Download doesn't mean that he will be so interested even to just visit the buynow page :P

Do not mistake Conversion Rate (as in sales/downloads) with Closure Rate (as in "buy now" clicks / sales)

Ah! It makes sense now :)
Never come across the term 'closure rate' before, so I've learnt something new today :)

Uh... *I* believe that's the correct term. I hope I didn't make it up :rolleyes:

Just checked my Plimus account, Hit vs Sales over the last 5 months, closure rate is 7.12%.