Where do you get your sales from? Here is my top ten:
USA 34.51 %
GB 16.08 %
Germany 11.76 %
Netherlands 5.49 %
Australia 4.71 %
Canada 4.31 %
Danmark 3.92 %
Italy 2.75 %
Sweden 1.96 %
France 1.57 %

Was this with English-only games? Or did you translate?

My shareware game is english-only. But i recently released a freeware game that got a german translation. I would like to compare other's sales stats to get some information: Why is Germany doing well while France is doing bad? Why is Netherlands doing better than Australia and Canada? I wonder if games from other developers have more sales in these big countries. That would tell me that i miss some market.

Germany is awesome. :). I released a freeware game that made it's way to dozens of German freeware sites, and a couple coverdisks. Oh and Ausie/NZ are cool too (another coverdisk ;)). Very little text in game, mostly screaming. :)

Here's my top ten :)

1 United States
2 United Kingdom
3 Australia
4 Germany
5 Denmark
6 Canada
7 Italy
8 France
9 Norway
10 Netherlands

Hi there,

Here is my top ten for http://www.ActualTools.com/

USA 62%
United Kingdom 15%
German 8%
Canada 4%
Netherlands 4%
Switzerland 2%
Australia 2%
Denmark 1%
France 1%
Italy 1%

Sincerely,
Michael Tretyakov mailto:info@SoftPressRelease.com
SoftPressRelease.com - http://www.SoftPressRelease.com/
Press-release writing and distribution into 3500+ addresses:
General Computer publications, User Groups, Computer Games and
German publications, special distributions.

Talking to some Australians about their mysterious underrepresentation I have discovered that the price point is a real turn-off. $20 to an Australian is a lot of money. In order to compete successfully in Australia you need to be charging, apparently, about half that.

Cas :)

Uhm what you're saying doesn't match my records :)
Australia is on 3rd place and I've sold mostly USM or UBM to them (both priced at 24.95$)...

Most retail games in Australia cost over $80, console games even more. So twenty dollars isn't too bad. The problem is exchange rates. If an indie game is selling for US$20, then at an exchange rate of one A$ = US0.72, the game costs nearly A$28.

That may push the game out of the sweet spot that gets the best sales for the asking price.

well that price thing is quite unpredictable...
even here in Italy, 24.95$ is about 20 euros. I've been told by lot of friends to lower it to 15 euros and it would sell more.
With USM I experimented a lot: put several different price tag based on countries (like european, UK, brazillian, USA) but everyone was still buying at the standard 24.95$ price tag... don't know if anyone has better experiences to share :)

So, does anyone get better results when adjusting their prices locally then?
I mean, it's even worse for New Zealand. 1.6 * 20 = $32 NZD. Whereas some (retail) games go for $12.99 NZD in the bargain bin. Could that be why it sells less here? I'd say that in New Zealand 12.99-14.99 USD is probably about right.

Does anybody know a practical way to set up localised prices (check webbrowser headers)? Do you have local websites (per country) or do you put all the prices on one page? How do you prevent people ordering in the lowest currency?

With Plimus you can setup groups based on countries, and completely block access or set custom action (like custom prices) for every country (or groups, like the euro-areas for example).
How they detect it I don't know, I suppose by tracking their IP (it's the best way even if you can be tricked anyway...).
In any case since they buy with credit card you can quickly check in which country they live for real...

Prices in other country:

You need to look no further then Russia. Games are sold really cheap there, I heard a report that if a game makes it to Russia they're sold around four dollars - they don't have the money to afford anything higher really. Also explains why pretty much no games make it to Russia from what I've read. ;)

So they can afford a computer and a credit card, but they can't pay more than $4 for a game... Hmmm.

Reminds me:
Q: Do you know how to double the value of a roebel (russian currency)?
A: Punch two holes in it, and sell it as a button!

Disclaimer:
(it's meant as a joke, and I didn't say it to offend anyone)

Hi there,

So they can afford a computer and a credit card, but they can't pay more than $4 for a game... Hmmm.

I live in Russia and I know that average salary here is near $200/month and very small persent of people use the credit cards.

Another problem is mentality. People here can buy a computer, because it is a real thing, but they don't understand why they need to buy a software.

Sincerely,
Michael Tretyakov mailto:info@SoftPressRelease.com
SoftPressRelease.com - http://www.SoftPressRelease.com/
Press-release writing and distribution into 3500+ addresses:
General Computer publications, User Groups, Computer Games and
German publications, special distributions.

Don't know in Russia, but was a similar situation here in Italy in the years of the Amiga.
Games were sold for "40 mila lire" and that was about selling a game nowadays at 19 euros, a really good price. But NO ONE was buying them (well except me... ah I remember Elite and the Realms of Arkadia series!) because was TOO EASY to get them pirated.
Now the situation has changed a bit but only because of copy-protection. But be sure that lot of people here in Italy can afford a bright new pc, a highspeed ADSL connection (paying over than 60 euros/month) but for sure NOT a pc game, even at discounted price :D
Still Italy has huge potential... with cellular phones you can make some good money, because that market has less piracy and in general (don't know why) people feel more willing to waste their money buying those 256-color java games than a full copy on DVD of Thief 3!

Is the hits per month to sales per month ratio the same(similar) between countries?