This is a cross post from GameDev.net, but interesting just the same.

Washington Post Article on Advergames (http://www.washingtonpost.com/wp-dyn/articles/A43992-2003Jan25.html)

It's all well and good from a business perspective, but if I just wanted to make games for other people and make money I'd be working in the retail gaming industry. That's my take on it anyway.