If Steve, or anyone with an ordering page similar to Dexterity's could answer this I'd appreciate it.

Do you find a significant discrepancy between the number of people visiting your Buy page **from a link in a game**, and the number of orders that are actually placed? What kind of ratios do you get?

Thanks.

I can't offer you any figures, but I know there is probably going to be a pretty big discrepancy between the two. People are curious. I usually click on the buy button for every game I try, even if I don't like it. (hmmm, what's this button do?)

I have noticed this too, I think I get maybe 8 to 10 hits on the register page for each person that actually registers, it could be the same person coming back later with their credit card, could be price is too high (although lowering it doesn't boost sales) and could be just curious people.
Its frustrating though.

I checked on this figure earlier this year, and it fell within the range of 16-31%, depending on the month, the particular product mix at that time, the layout of the order form, etc.

Another stat you can check is total sales divided by page hits on the ordering page. As very general rule of thumb, we average about $5-6 for each page hit on the ordering page (whether they buy or not). I think that's pretty good because we have a lot of links to that page, including several within every game, so people may frequently go there w/o intending to buy a game.

Wow, I wish I had anywhere near that ratio. In the summer I was still getting about 40-80 hits on the order page from within Intensity XS ReCharge a day, and - without being specific - much less than cliffski's 10% order ratio - and much further from 31% of course. Any suggestions why?

I can think of two things -

1. I get a lot more curiosity clicks than usual - people interested but not interested enough to buy the game. Possibly because we end the demo with a spiffy "trailer" for the full version. I guess I'd be interested in the daily number (not the ratio) of order page clicks that other people get.

2. People want to buy but get sidetracked from clicking on "buy the game" to whipping out their credit card and actually paying. If so, any suggestions why that might be the case?

Thanks in advance for any insights!

We should make sure we are thinking along the same terms here. When somebody clicks on "Buy Now" from my games, I do not take them straight to the actual order form. Nor does Steve, or anyone else I know of.

Originally posted by Mike Boeh
We should make sure we are thinking along the same terms here. When somebody clicks on "Buy Now" from my games, I do not take them straight to the actual order form. Nor does Steve, or anyone else I know of.

Good point. By order form in my case I mean a "just before the e-commerce form" page that basically has a "click here to buy now" link... i.e. similar to what you and Steve have. http://www.midnightsynergy.com/recharge/order.htm

If somebody clicks "buy now" from within the game the are taken to http://www.midnightsynergy.com/recharge/order1.htm, which just refreshes as the above link. I use different orderX.htm forms for different versions, to track the success rate of each.

So I guess I'm comparing the "buy now" clicks from within the game with actual orders. Which is less than 5% for me. Is this the 10%-31% percentage you were talking about, Steve, or did you mean visits to the e-commerce server and actual orders. (in which case I have no data since I don't handle that).

Cheers,
Patrick

Hi,

I think, one of important factors is: Who visits your order page.
For example if your order page visits 1000 Chineses, percent of purchases will be zero, is not dependent on quality of the game.

I was referring to people who actually visit the online order form page... i.e. the page with the products and prices listed. If we include the pre-ordering page (which lists options for buying online, ordering via mail, etc), more than 50% of those people click again to go to the online order form. So the percentage of people who buy online after simply visiting the pre-ordering page would be in the range of 10-20%.

I don't find that ratio as helpful though -- I'm more interested in what percentage of people who click to "order online now" and see the order form page with the prices actually proceed to place an order. Since we also get mail and fax orders every week, we'd have to account for those too if we look at hits to the pre-ordering page, and that's a bit harder because there's a time differential between someone printing out an order form to mail with a check and us receiving it.

Steve:

Can you double check that 50% number?

Thanks!